Definitions of advertisement/Advertising from 6 experts
“Nobody
reads ads. People read what interests them, and sometimes it’s an ad.”
-Howard Luck Gossage
-Howard Luck Gossage
- Advertisement is a communication process that has a
very important force as a marketing tool that is very helpful in selling goods,
providing services and ideas through certain channels in the form of persuasive
information. Wright (1978)
- Advertisement is
persuasive communication media that is designed to generate a response and help
to achieve objectivity or marketing purposes. Gilson & Berkman (1980)
- Advertisement is a message that offers a product
that is addressed to the public through the media. Rhenald Kasali (1992)
- Advertising as a communication process that aim to
persuade or lead people to take action that is profitable to the advertisers.
Durianto (2003)
- Advertising as a form of presentation and promotion
of ideas, goods or services in a non-personal by certain sponsor that require
payment. Kotler (2002).
- Advertisement is a non-personal form of
communication that sells messages persuasively clear of sponsors in order to
influence people to buy the product by paying the fee for the media being used.
Kriyantono (2008)
“Stopping
advertising to save money is like stopping your watch to save time.” – Henry
Ford
Source:
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