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Senin, 26 September 2016

The difference between Advertising & Advertisement with examples

  • ADVERTISING

According to Wikipedia

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".

Advertising on Google is always clearly identified as a “Sponsored Link”.

Opinion:  So, Advertising is business strategy for increase the product. Make it more valuable (in the public eyes) and can get the attention of consumers.

Examples:
There are much examples about advertising actually. But I got awesome advertising from some company. They do advertising with unique and creative way. There are 19 examples about it. You can check the links below.

  1. 12 of the Best Marketing and Advertising Campaigns of All Time
  2. 7 Examples of Awesomely Creative Advertising: Using Your Environment


  • ADVERTISEMENT 

Advertisement is a text that has the purpose to announce a something that appeals to many people and make product to be a famous in public eyes in the form of means of communication with users of the product or service.

Opinion: Advertisement is a text to announce public about some product and will make peoples feel interested to buy that product.

Simple Definition of advertisement:
  • something (such as a short film or a written notice) that is shown or presented to the public to help sell a product or to make an announcement
  • a person or thing that shows how good or effective something is
  • the act or process of advertising


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