A Little Child

Namaku Kandi, aku punya cerita ketika aku masih sangat kecil.

Saat itu aku sedang bermain di halaman belakang rumahku yang sangat luas –bersama kelinciku- berdekatan dengan sebuah hutan. Di sana terdapat sebuah gubuk tua. Bunda melarangku untuk masuk kesana. Aku tak tahu alasannya kenapa.

Aku melihatnya kali ini. Tidak ada yang aneh pada gubuk itu. Sampai tiba-tiba dia muncul, seorang anak kecil di depan gubuk. Matanya besar dengan kepala bulat. Rambut panjang hingga tanah.

Aku mengkerutkan alis. Penasaran, aku bertanya pada bunda yang sedang membaca buku.

“Bunda, dia siapa?” tanyaku sambil menunjuk padanya. Bunda tak menjawab, dia langsung melihat kearah yang aku tuju. Lalu dia menatapku dan menggendongku masuk kedalam rumah. Sekali lagi, aku tak mengerti.

Keesokan harinya temanku datang. Iwar membawa banyak coklat dari ayahnya yang kerja di Malaysia.

“Kandi, kamu mau coklat?” dia menaruh coklat itu di depanku. Aku mengambilnya satu dan memakannya, rasanya sangat manis. Mungkin anak kecil yang ada di depan gubuk itu akan menyukainya. Tapi-

“Dengar anak-anak, kalian dilarang mendekati gubuk di dalam hutan. Ingat ya.” bunda bilang seperti itu. Dia bahkan mengancam tak akan memberi kami makan jika kami melanggar. Akhirnya kami cuma menurut.

Kami pun bermain di ruang keluarga yang menghadap tepat kearah hutan di belakang rumah. Mengambil kerayon yang tadi sudah disiapkan bunda, dan mulai menggambar kesukaan masing-masing. Saat aku sedang asyik menggambar kelinci, aku melihat kearah Iwar yang terdiam sambil menatap kearah jendela. Karena penasaran, aku ikut melihatnya.

Anak kecil itu lagi. Berdiri beberapa langkah dari luar rumah. Semilir angin dingin berhembus dan membuat tubuh agak menggigil. Entah kenapa, kali ini badannya lebih besar, dan tangannya sangat panjang. Adik perempuanku yang masih bayi tiba-tiba menangis kencang. Padahal tadi dia tertidur pulas. Akhirnya bunda datang dan menenangkannya.

“Dia teman kamu?” tanya Iwar tiba-tiba. Mata coklat kayu jati itu memandangku dengan tatapan tak terbaca. Aku menggeleng cepat. Aku bilang kalau dia kenalan. Lalu Iwar berkata lagi,

“Dia jahat. Jangan dekati dia.”

“Kenapa jahat?”

“Dia parasit….” katanya pelan, sambil kembali menggambar. Aku sempat melihat kertas gambarnya, sosok perempuan berambut hitam panjang dengan gaun merah polos yang sedang bermain bersama lima orang bocah. Aku pikir itu pasti Iwar, kakaknya, dan ketiga adiknya.

Karena penasaran, aku mengalihkan pandanganku untuk melihat anak kecil itu sekali lagi. Beberapa saat dia hanya terdiam, sampai aku pun mulai membelalak dan menjerit ketakutan.

Kepalanya tiba-tiba saja jatuh…

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.

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Advertising Structure

Structure is an arrangement and organization of interrelated elements in a material object or system, or the object or system so organized. Material structures include man-made objects such as buildings and machines and natural objects such as biological organisms, minerals and chemicals. Abstract structures include data structures in computer science and musical form. Types of structure include a hierarchy (a cascade of one-to-many relationships), a network featuring many-to-many links, or a lattice featuring connections between components that are neighbors in space. (Wikipedia)

Organizational Structure of the Advertising Agencies

The structure of an advertising agency may be different depending on the type of agency. By structure, we mean as to how the jobs, tasks or functions are arranged in the organizational hierarchy. Generally the organizations follow a functional structure, wherein different departments are constituted around different functions. For example, as shown in the figure below, there may be different departments for account management, account planning, creative and media functions.

Example of Advertising Structure

The Structure of Advertising Agency

Advertising agencies come in all shapes and sizes. Some are small boutique shops that have just a few people. Others are giants that employ thousands of people in offices all around the world.

But however large or small the agency, there a basic structure that most advertising agencies stick to. In the smaller agencies, some people will perform more than one role. One person may actually be the entire department.

But the fundamentals are the same, and it's because this model was born out of necessity and it works.

The Six Major Departments in Any Agency

Six very different, but essential, departments that make it possible to produce effective advertisements. These can be split into other sub-departments, or given various creative names, but the skeleton is the same.

These departments are:

1. Account Service
2. Account Planning
3. Creative
4. Finance & Accounts
5. Media Buying
6. Production

Larger agencies may also separate out the following departments:

1. Human Resources & Facilities
2. Research
3. Web Development
4. Traffic

Now, let's take a look at the breakdown of those six major departments. Remember, although many agencies have different takes on these, the premise is the same. 

1. Account Services

The account service department comprises account executives, account managers, and account directors, and is responsible for liaising with the agency's many clients.

This department is the link between the many departments within the agency and the clients who pay the bills. In the past they were referred to as "the suits," and there have been many battles between the account services department and the creative department. But as most creatives know, a good account services team is essential to a good advertising campaign.

A solid creative brief is one of the main duties of account services.

2. Account Planning

This department combines research with strategic thinking. Often a mix of researchers and account managers, the account planning department provides consumer insights, strategic direction, research, focus groups and assists helps keep advertising campaigns on target and on brand. Chris Cowpe described account planning as "…the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts."

3. Creative

This is the engine of any advertising agency. It's the lifeblood of the business because the creative department is responsible for the product. And an ad agency is only as good as the ads the creative department puts out. The roles within the creative department are many and varied, and usually include:

• Copywriters
• Art Directors
• Designers
• Production Artists
• Web Designers
• Associate Creative Directors
• Creative Director(s)

In many agencies, copywriters and art directors are paired up, working as teams. They will also bring in the talents of other designers and production artists as and when the job requires it. Sometimes, traffic is handled by a position within the creative department, although that is usually part of the production department. Everyone within creative services reports to the Creative Director. It is his or her role to steer the creative product, making sure it is on brand, on brief, and on time.

4. Finance & Accounts

Money. At the end of the day, that's what ad agencies want. And it's what their clients want, too. At the center of all the money coming into, and going out of, the agency is the finance and accounts department. This department is responsible for handling payment of salaries, benefits, vendor costs, travel, day-to-day business costs and everything else you'd expect from doing business. It's been said that approximately 70% of an ad agency's income pays salary and benefits to employees. However, this figure varies depending on the size and success of the agency in question.

5. Media Buying

It is the function of the media buying department to procure the advertising time and/or space required for a successful advertising campaign. This includes TV and radio time, outdoor (billboards, posters, guerrilla), magazine and newspaper insertions, internet banners and takeovers, and, well, anywhere else an ad can be placed for a fee. This usually involves close collaboration with the creative department who came up with the initial ideas, as well as the client and the kind of exposure they want.This department is usually steered by a media director.

6. Production

Ideas are just ideas until they're made real. This is the job of the production department. During the creative process, the production department will be consulted to talk about the feasibility of executing certain ideas. Once the ad is sold to the client, the creative and account teams will collaborate with production to get the campaign produced on budget. This can be anything from getting original photography or illustration produced, working with printers, hiring typographers and TV directors, and a myriad of other disciplines needed to get an ad campaign published. Production also works closely with the media department, who will supply the specs and deadlines for the jobs.

Don't Forget Traffic

In small to mid-sized agencies, traffic is rolled up into the production department. It is the job of traffic to get each and every job through the various stages of account management, creative development, media buying and production in a set timeframe. Traffic will also ensure that work flows through the agency smoothly, preventing jams that may overwhelm creative teams and lead to very long hours, missed deadlines and problematic client relationships. Traffic keeps the agency's heart beating.

Source: 

https://www.thebalance.com/the-structure-of-an-advertising-agency-38911

https://www.thebalance.com/

https://en.wikipedia.org/wiki/Structure

http://vle.du.ac.in/mod/book/view.php?id=8893&chapterid=12566

Language Style in Advertisement

Visual content and design in advertising have a very great impact on the consumer, but it is language that helps people to identify a product and remember it.

The English language is known for its extensive vocabulary. Where many other languages have only one or two words which carry a particular meaning, English may have five or six.

Moreover, the meanings of these five or six words may differ very slightly and in a very subtle way. It is important to understand the connotation of a word. Connotation is the feeling or ideas that are suggested by a word, rather than the actual meaning of the word. Armchair, for example, suggests comfort, whereas chair arouses no particular feelings.

The target audience, of course, also puts its own meaning into certain words. Different people sometimes interpret language in different ways.

Both the mass media, when reporting news items, and marketing and advertising personnel have to consider the emotive power of the words they use. First, they make a decision about what to communicate and what to withhold.

One way in which advertisers adapt language to their own use is to take compound words and use them as adjectives. These compounds often later become widely used in normal situations. Examples of these compounds which have become part of the English language are: top-quality, economy-size, chocolate-flavoured, feather-light and longer-lasting.

The language of advertising is, of course, normally very positive and emphasizes why one product stands out in comparison with another. Advertising language may not always be "correct" language in the normal sense. For example, comparatives are often used when no real comparison is made. An advertisement for a detergent may say "It gets clothes whiter", but whiter than what?

Advertisors use Text types or Genres that: Coax, Entice, Induce, Deceive, Beguile and Persuade

Professor Marshall McLuhan writes:  “Ours is the first age in which many thousands of the best trained individual minds have made it a full-time business to get inside the collective public mind.  To get inside in order to manipulate, exploit, control is the object now. And to generate heat, not light, is the intention.”

A) Characteristics of Persuasive language

Emotive language – coloured and biased language with affected and associated meanings:  new, free, wanted, sensational

Abstract words  - beauty, delicious, satisfying, they invest their products with significance or symbolism beyond themselves; aristocratic elegance, sportsmanship, good health or sexual attractiveness.

Catchy Phrases – language to arrest your attention; to lure you in, to seduce, to communicate instantly, briefly, concisely with impact.

Poetic, Glamorised or Euphemistic Language – They ransack the language for words and phrases and plagiarise poetry unashamedly.  They choose glossy, glamorous flowing language that lulls or hypnotises you, dulling your intellect. Sound effects: alliteration, assonance and rhyme and rhythm 

Imperative Mood - The language urges, orders or commands you to act in an assertive aggressive enterprising manner.

Use of the Second Person  - You are being addressed, targeted, made to feel special. You are induced to “treat/indulge yourself” because you deserve it – to arouse self-interest.  They speak directly to the reader.

Abuse of Language  - Advertisers can be very dishonest in how they use language.  Without resorting to outright lies, they attempt to make “gilt seem gold, the shoddy silk; to cheat us legally.”  

Frequent use of Adjectives - a predominance of superlatives; best, freshest, cleanest, brightest, biggest, most real, special, crisp wonderful…..

Repetition  - easy to read, and help to fix the product in the receivers mind.  Brand names are repeated ad nauseum as are catchy phrases and jingles. 

Neologisms - new words are coined every year; “unzip a banana, temptational, bubbly, minty, tangy, chewy, chunky, crackly, crispy, flaky, meaty, nutty, silky and spicy” are some of the newly coined adjectives. Many compound words such as:  mirror finish, longer-lasting,  smoother-handling, have been introduced by the advertising industry.

Humour – softens us up for the soft sell.

B) Structures (Scaffolding)

Four ingredients of successful ads such as;

Attention:  Eye-catching layout, striking features to make people take notice.  Clear concise  expression short sentences and paragraphs.  Captivating Graphics.   Spectacular Layout easy to grasp.

Interest – to sustain interest, often targeted to a niche market.

Desire -  the ad will create or develop a need or desire for the product.

Action -  an urging for direct action with some incentives; gifts, limited time, special deals…..  Usually in the second person with an imperative tone.

C) Emotional abuse of the collective subconscious Psyche

Advertisers recognise that we all have fears, hopes, anxieties, aspirations, insecurities and dreams and rather than satisfy desires, not needs, they lull us into false illusions that these will be filled by consumerism. They exploit our psyche by appeals to:

Status – snob values:  Top people read Spectrum,  discerning people drink Baileys,  discriminating tastes prefer King Island Cheese, the best homes…  exclusive

Fear of non-conformity:  bad breath, B.O., pejoratives, old-fashioned, negative associations.

Security – Get with the strength,  a name you can trust, Est. 1870.

Ease and Comfort -  Relax, treat yourself,  processed food, self indulgence.

Authority  -  Doctors recommend,  or horse trainers/dog trainers/racing car drivers  or just famous people, athletes through either direct testimonial or by association linking the product with fame and prestige.

Sex and provocative youth – always a good approach designed to catch attention and associate with your product.

Brand names:  To establish these you must imbue them with epic qualities and have them branded into the psyches of your target (niche) audience.

Symbol Manipulation:  You invest objects with significance that transcend themselves through association: Though attractive, the links can be deceptive.  Cigarettes to elegance, social acceptance, outdoor health scenes,   Cars and sexy women,   foods and heroic sporting achievements….. 

Impressive Layouts and Graphics with attention grabbing and subtle display and exploitation of colour.

D) Tactics of commercials:

In an interview with ad executive Jonah Sachs, YouTube channel AJ+ outlines the main tactics commercials use to reel us in.

• Empowerment: Think the “Dove Real Beauty” campaign, which used women’s empowerment to promote their brand.
• Shared values: REI’s “Opt Outside” campaign this past Thanksgiving in the US encouraged people to enjoy the outdoors rather than shop, but it was excellent brand building for REI.
• Celebrity: George Clooney in those Nescafe commercials.
• Fear of missing out: The video uses Budweiser commercials as an example. They show everyone else doing cool stuff and make you want that lifestyle, too.

click the link below
=> How Commercials Get Us To Buy Crap We Don't Need by AJ+

Source: 

http://www.linguarama.com/ps/marketing-themed-english/the-language-of-advertising.htm

http://neboliterature.mrkdevelopment.com.au/language/text-types/Language-of-Advertising.html

Kinds of Advertisement/Advertising

A) Online Advertising (aka Digital)

If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Another avenue of online advertising is "Native Advertising," which is the digital variation of the old print advertorials. And, sponsored content is growing by leaps and bounds. From ads on Facebook and SnapChat, to partnerships with Buzzfeed and Reddit, the fastest, easiest way to reach millions of potential customers is online. 

B) Cell Phone & Mobile Advertising

A relatively new form of advertising compared to the others, but one that's dominating the media mix, uses cell phones, iPads, Kindles, Nooks, and other portable electronic devices with Internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter, Instagram, Snapchat, and Facebook.

Right now, this is the toughest nut to crack. This kind of advertising is not only disruptive, but can leave the customers with a lot of ill will. If you do it, do it right. For a while, native advertising was a good way to get into the feed, but even that has come under scrutiny for being deceptive.

C) Print Advertising

Once a huge driver of sales, print is taking a back seat to the many digital forms of advertising now available to marketers. However, if there is one thing that's certain about advertising, it's that being different is good. And when consumers tire of digital ads, a return to printed pieces, and the tactile feeling and permanence they provide, is definitely on the cards. Typically, print can be split into three sub-categories:

• Periodical Advertising: If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then it's periodical advertising (aka a print ad). For decades, print ads were the gold standard for advertisers and their clients. To grab the center spread of a big magazine, or the back cover of a newspaper, meant millions of people were seeing the message.

• Brochures, Leaflets, Flyers, Handouts and Point of Sale Advertising: Although some of these can be placed within the pages of newspapers and magazines, they are treated as a separate entity (usually because they have less chance of being seen). From something that sits on a counter or customer service desk, to a glossy car brochure, this is a more intimate, and long-form, way of engaging the consumer. Use this when you have more information than you can cram into a print ad. 

• Direct Mail Advertising: Either of the techniques mentioned above can be incorporated into direct mail. It simply means that your printed pieces are mailed direct to the consumer. This is a technique that has been, and continues to be, abused by inferior marketing agencies that have turned the craft into "junk mail." Done right, direct mail can be a fantastic way to engage the customer, if it is creative and intelligently conceived and executed. Do not count it out. 

D) Guerrilla Advertising

Also known as ambient media, guerrilla advertising (or marketing) has become prominent over the last 20 years. It is a broadly used term for anything unconventional, and usually invites the consumer to participate or interact with the piece in some way. Location is important, as is timing. The driving forces behind guerrilla advertising or marketing are creative ideas and innovation, not a large budget. Quite often, you will ask for forgiveness rather than permission with these campaigns, and they will spread via word of mouth and social media.

E) Broadcast Advertising

 

A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers. Broadcast advertising has really taken a beating over the last few years, especially with the rise of DVRs and "ad skipping" technology. However, it is still a popular way to reach millions of people, especially when the Super Bowl comes around.

F) Outdoor Advertising

Also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home. You will know it as billboards, bus shelter posters, fly posters, and even those big digital boards in Times Square. 

G) Public Service Advertising

 

Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. PSAs traditionally appear on TV and radio, but are also being heavily promoted online these days. 

H) Product Placement Advertising

Choki-choki on Boboiboy the Movie 

In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. If you have ever seen a movie and wondered "wow, they sure are driving a lot of Ford cars in this scene," or "does everyone in this TV show drink Pepsi?" then you are noticing product placement. It's a way that these films and shows get funding, and is a great way for advertisers to reach a targeted demographic.

Source:

https://www.thebalance.com/different-types-of-advertising-methods-38548

https://id.pinterest.com/pin/499477414902718267/

https://www.rockmanscreativemedia.com.au/television-commercial-production-melbourne/

http://www.top5mediagroup.com/the-power-of-digital-advertising/

Definitions of advertisement/Advertising from the experts

Definitions of advertisement/Advertising from 6 experts

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
-Howard Luck Gossage

• Advertisement is a communication process that has a very important force as a marketing tool that is very helpful in selling goods, providing services and ideas through certain channels in the form of persuasive information. Wright (1978)

• Advertisement is persuasive communication media that is designed to generate a response and help to achieve objectivity or marketing purposes. Gilson & Berkman (1980)

• Advertisement is a message that offers a product that is addressed to the public through the media. Rhenald Kasali (1992)

• Advertising as a communication process that aim to persuade or lead people to take action that is profitable to the advertisers. Durianto (2003)

• Advertising as a form of presentation and promotion of ideas, goods or services in a non-personal by certain sponsor that require payment. Kotler (2002). 

• Advertisement is a non-personal form of communication that sells messages persuasively clear of sponsors in order to influence people to buy the product by paying the fee for the media being used. Kriyantono (2008)

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

Source: 

http://www.seputarpengetahuan.com/2015/12/12-pengertian-iklan-menurut-para-ahli-terlengkap.html

https://www.ventureharbour.com/great-quotes-advertising-marketing-experts/

The difference between Advertising & Advertisement with examples

• ADVERTISING

According to Wikipedia

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".

Advertising on Google is always clearly identified as a “Sponsored Link”.

Opinion:  So, Advertising is business strategy for increase the product. Make it more valuable (in the public eyes) and can get the attention of consumers.

Examples:

There are much examples about advertising actually. But I got awesome advertising from some company. They do advertising with unique and creative way. There are 19 examples about it. You can check the links below.

1. 12 of the Best Marketing and Advertising Campaigns of All Time
2. 7 Examples of Awesomely Creative Advertising: Using Your Environment

• ADVERTISEMENT 

Advertisement is a text that has the purpose to announce a something that appeals to many people and make product to be a famous in public eyes in the form of means of communication with users of the product or service.

Opinion: Advertisement is a text to announce public about some product and will make peoples feel interested to buy that product.

Simple Definition of advertisement:

• something (such as a short film or a written notice) that is shown or presented to the public to help sell a product or to make an announcement
• a person or thing that shows how good or effective something is
• the act or process of advertising

Examples:

Source (c)

• https://en.wikipedia.org/wiki/Advertising#Sales_promotions_and_brand_loyalty
• http://www.babla.co.id/bahasa-inggris-bahasa-indonesia/advertising
• http://www.ilmubahasainggris.com/advertisement-pengertian-tujuan-jenis-ciri-generic-structure-dan-contohnya-dalam-bahasa-inggris/
• http://www.merriam-webster.com/dictionary/advertisement
• http://www.contohsuratdinas.com/2015/01/contoh-iklan-bahasa-inggris-bergambar.html
• http://www.octopusinc.in/advertisement.html

Mimpi (awal cerita)

Hallo kawan-kawan!

Tempat ini akan saya jadikan wadah untuk mengeluarkan imajinasi saya, sekaligus catatan. Ada banyak sekali ide-ide dalam pikiran untuk dijadikan sebuah cerita. Saya suka sekali dengan cerita.

Mimpi

Beberapa waktu yang lalu, aku pernah bermimpi. Tidak bisa aku katakan itu mimpi buruk atau mimpi indah. Jadi, di dalam mimpi itu aku sedang berdiri di pinggir jurang. Di bawahnya terdapat hamparan hutan hujan yang lebat. Tak jauh dari sisi aku terdapat sebuah air terjun besar. Suara alam di sekitar bahkan terlihat begitu nyata.

Aku melihat seekor burung besar di kejauhan. Yang aku yakin itu adalah burung Garuda. Maskot atau lambang negara kita, Indonesia. Burung itu begitu besar sampai aku mengira bahwa dia akan menerkam ku. karena aku merasa takut, aku pun meloncat ke depan jurang dan terjatuh kebawah. Rasa mencekam akan jatuh begitu terasa. Tapi aku bahkan tak bangun dari tidur.

Yang terjadi, aku terdampar di sebuah rumah. Rumah bergaya Belanda dengan banyak pintu. Aku berdiri di lorong rumah. Karena penasaran aku pun berjalan dan mulai mengecek satu-persatu pintu. Semua isi ruangan sama. Terdapat meja, kursi, dan tempat tidur. Tapi, ada satu kamar yang membuat perhatianku terpana. Diatas sebuah meja yang menempel dengan dinding, terdapat sebuah buku. Buku bersampul kulit tebal, dan besar. Aku pun masuk kedalam ruangan dan duduk di kursi. Lalu membuka buku itu perlahan.

Hal pertama yang kulihat adalah sebuah pohon besar. Seperti pohon beringin. Akar-akarnya yang kuat di duduki oleh seekor serigala hitam. Terlebih lagi, gambar itu bergerak! Sang serigala terlihat menjilati pohon beringin. Lalu pohon beringin itu menjauhi si serigala dengan akarnya yang tebal. Aku pun membuka lembar baru lagi. Kali ini, terdapat kumpulan pohon, daun-daun orange berguguran. Semilir angin membuat daun-daun itu terbang. Lalu, di tanah terdapat beberapa jamur. Jamur dengan berbagai warna seperti pelangi. Ada yang merah, hijau, biru, kuning, dan yang lainnya.

Untuk beberapa saat, semua tanaman itu terlihat normal, sampai sang jamur berwana merah menampakan wajahnya dan mulai bernyanyi. Di ikuti oleh jamur-jamur lainnya. Bahkan pohon-pohon yang daunnya berguguran pun ikut bernyanyi sambil bergoyang sesuai nada. Suara siulan, terompet, biola, dan piano terdengar dari dalam buku. Lagunya seperti lagu sirkus.

Awalnya aku menikmati semuanya, sampai seseorang masuk kedalam ruangan. Aku pun berbalik dan melihat seorang wanita dengan kebaya serba putih. Rambutnya di sanggul keatas, kulitnya kuning langsat, tubuhnya elok seperti jam pasir, dan wajahnya rupawan seperti bidadari. Wanita itu mendekatiku pelan dengan sebuah cahaya yang tiba-tiba muncul di belakangannya. Bibirnya terbuka perlahan lalu mengucapkan sebuah kalimat.

"Bangun, kau harus bangun sekarang."

Akhirnya, aku bangun dari tidur, di atas tempat tidurku yang sudah aku gunakan semenjak SD. Aku melihat jam di Handpone. Jam sepuluh pagi. Aku bersyukur sekarang hari minggu sehingga tak perlu terlambat pergi sekolah.

Mimpi itu, sampai sekarang pun masih terbayang jelas dalam otakku.